From Member to Club Promoter
The modern marketer has probably been exposed to the strategies and tools of the lead generation trade. What can be forgotten is that the Buyer’s Journey doesn’t end once a prospective member joins your club. The final, and sometimes overlooked step is converting members into promoters; members that will wear your club’s name with pride. In this session, I’ll discuss some possible strategies to convert members into passionate promoters. This will also include a survey of the current tools available that foster member engagement and build a sense of community at your club.
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MEET OUR GUEST SPEAKER:
Trevor Kluke, Senior Marketing Associate for Jonas Club Software, has worked in the digital marketing industry for ten years as a content creator and digital designer. During his two years at Jonas Club Software Trevor has consulted with hundreds of clubs on their websites, and executed Jonas Club Software marketing initiatives for multiple brands.